00 Brand System
BRAND GUIDELINES
The rules of the dust.
THE PHILOSOPHY
EDITORIAL RESTRAINT.
STREET ENERGY.
Brain Dust is bold and loud, never graffiti. We balance premium editorial design with the chaos of street energy. Every choice, color, type, motion, earns its place by making the work hard to ignore.
Safe is boring. Break patterns. Make noise.
01 COLOR
FIVE TONES. NO MORE.
#39FF14
--brain-green
#FF2DA1
--dust-pink
#0A0A0A
--deep-black
#EDE6D6
--bone
#2B2B30
--graphite
Brain Green and Dust Pink are accents, use them sparingly to punctuate. Deep Black and Bone carry the page. Graphite divides. Never introduce a sixth tone.
02 TYPOGRAPHY
A VOICE FOR EVERY VOLUME.
Display
Anton / Bebas Neue
Hero headlines, section titles
Uppercase · leading 0.88 · tracking -0.01em
Condensed
Bebas Neue / Anton
Nav, labels, buttons
Uppercase · tracking 0.01em
Body
Space Grotesk
Paragraphs, descriptions
Readable · default body copy
Accent
Caveat / Permanent Marker
Annotations, pull-quotes
Handwritten · informal emphasis
03 MOTION
MOVE WITH INTENT.
Scroll Reveal
Fade in + 28px slide up on enter, 0.7s cubic-bezier(0.16,1,0.3,1).
Marquee
Infinite horizontal scroll, 30-40s linear loop. Used for brand phrases.
Blink Cursor
Blinking green cursor on rotating hero taglines, 1s steps(2).
Glitch Hover
Pink/green text-shadow split on nav links over hover.
Film Grain
SVG noise overlay at ~4% opacity on dark sections (.grain).
04 VOICE
SAY LESS.
MEAN MORE.
DO
Be direct. Be confident. Use short, punchy statements. Let the work speak louder than the words.
DON'T
Don't pad. Don't hedge. Don't explain the joke. Never use corporate filler or safe language.
If it sounds like everyone else, rewrite it.